Sciency Adverts are More Convincing

It’s not by accident that shampoo and face creams adverts sound so sciency. Blinded with science: Trivial graphs and formulas increase ad persuasiveness and belief in product efficacy Abstract The appearance of being scientific can increase persuasiveness. Even trivial cues can create such an appearance of a scientific basis. In our studies, including simple elements,…

Gochujang May Help Improve Blood Lipid Profiles

Gochujang / Kochujang  is a Korean condiment the main ingredients are chili peppers, sticky rice, fermented soy – a spicy “Korean ketchup”  that nicely blends the heat from peppers, sweetness of rice and umami from the fermented soy. The name is a disservice, Ketchup is high in sugar and salt, Gochujang isn’t. Delicious on it’s…